April 20-22, 2017 Louisville, KY
The publisher at The ExpressTimes, a daily newspaper in on the Pennsylvania / New Jersey border, made a decision that had far reaching impact on local funeral directors. This new service offering relied on creating a self-service Web portal that users would utilize for placing time sensitive paid obituaries with ease and effectiveness. Based on […]
April 10-12, 2017 Hershey, PA
Andover, Massachusetts, USA, September 24, 2014 – Bluefin Technology Partners, a leading international provider of digital online classifieds and self-service ad placement solutions for the publishing industry, announces today that Caxton & CTP Publishers and Printers Limited of Johannesburg, South Africa, has entered into a contract for Bluefin's digital advertising solutions, including their self-service place […]
Market success and customer focus are determining factors in supplier's selection for new alliance Andover, Massachusetts, March 27, 2014– 5 fifteen, a leading provider of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising solutions, as its […]
Andover, Massachusetts, June 27, 2013 – Bluefin Technology Partners, a leading provider of digital classifieds and self-service advertising solutions for the publishing industry, announces that it is now live with its Self-Service Obituary Placement Solution for print and online publishing at a leading daily newspaper in eastern Pennsylvania. Created with input from funeral directors […]
The Pilot is an independent tri-weekly newspaper (circulation 14,500) in the Sandhills area of North Carolina. With a strong presence in the community, they are a voice that is respected and looked to for local news and information.
“We work very hard to maintain this position by presenting a strong product with every issue,” said Patrick Taylor, Ad Director for The Pilot. “That is our greatest competitive advantage. We also have a strong editorial web site, a great magazine, a phone book and a book store. Our goals are to produce great products, connect buyers and sellers
February 23-25, 2017 Orlando, FL
When Gary Green, joined Black Press as Vice President of New Media and BusinessDevelopment. One of his first challenges was to completely revamp their Web self-service place an ad solution to support its 70+ newspaper titles throughout British Columbia covering 94% of BC with a distribution of 1,099,409.
At the time, the process was decentralized and manually intensive. Each publication had a Web form that captured some pieces of an ad order. Someone at the newspaper would have to contact the advertiser to complete the ad and get it processed before deadline.
“We try to look at technologies, like Bluefin, as a chance to improve our operation and open up new revenue opportunities. When we can partner with a company to gain skill sets we can't develop as effectively on our own, that's a win-win-win, for us, for the developer and the customer. We think Bluefin is […]