The publisher at The ExpressTimes, a daily newspaper in on the Pennsylvania / New Jersey border, made a decision that had far reaching impact on local funeral directors. This new service offering relied on creating a self-service Web portal that users would utilize for placing time sensitive paid obituaries with ease and effectiveness. Based on […]
When Gary Green, joined Black Press as Vice President of New Media and BusinessDevelopment. One of his first challenges was to completely revamp their Web self-service place an ad solution to support its 70+ newspaper titles throughout British Columbia covering 94% of BC with a distribution of 1,099,409.
At the time, the process was decentralized and manually intensive. Each publication had a Web form that captured some pieces of an ad order. Someone at the newspaper would have to contact the advertiser to complete the ad and get it processed before deadline.