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Archive for the ‘Case Studies’ Category

14
Feb

The Pilot is an independent tri-weekly newspaper (circulation 14,500) in the Sandhills area of North Carolina. With a strong presence in the community, they are a voice that is respected and looked to for local news and information.

“We work very hard to maintain this position by presenting a strong product with every issue,” said Patrick Taylor, Ad Director for The Pilot. “That is our greatest competitive advantage. We also have a strong editorial web site, a great magazine, a phone book and a book store. Our goals are to produce great products, connect buyers and sellers

20
Jan

When Gary Green, joined Black Press as Vice President of New Media and BusinessDevelopment. One of his first challenges was to completely revamp their Web self-service place an ad solution to support its 70+ newspaper titles throughout British Columbia covering 94% of BC with a distribution of 1,099,409.

At the time, the process was decentralized and manually intensive. Each publication had a Web form that captured some pieces of an ad order. Someone at the newspaper would have to contact the advertiser to complete the ad and get it processed before deadline.

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