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Archive for the ‘Case Studies’ Category

20
Jan

When Gary Green, joined Black Press as Vice President of New Media and BusinessDevelopment. One of his first challenges was to completely revamp their Web self-service place an ad solution to support its 70+ newspaper titles throughout British Columbia covering 94% of BC with a distribution of 1,099,409.

At the time, the process was decentralized and manually intensive. Each publication had a Web form that captured some pieces of an ad order. Someone at the newspaper would have to contact the advertiser to complete the ad and get it processed before deadline.