Andover, Massachusetts, USA, March 08, 2011

Bluefin Technology Partners, a leading provider of print and online community marketplace solutions for the publishing industry, announce that Independent Newspapers (Pty) Limited of Johannesburg, South Africa is now live with its industry leading BluefinCMPTM (Community Marketplace Platform) powering their national classifieds website WeGotAds.co.za.

This represents the first Bluefin deployment in the Republic of South Africa. The Web-hosted deployment includes Bluefin Place Ad, allowing advertisers to place classifeid ads in over 25 national print and online publications, all from a single advertiser user experience. These ads can be for print-only, online-only, or a combination of print and online – each listing with its own “look and feel”. Powerful upsell features help drive revenue by giving advertisers tools to make their ads stand out.

With Bluefin Marketplace, wegotads.co.za is bringing buyers and sellers together by hosting current online ad inventory with effective and relevant search and display capabilities. This Webhosted solution requires no internal infrastructure or support. Bluefin has also added links for social media platforms including Facebook, and Twitter to extended the reach of the advertisers' message.

“Independent Newspapers enlisted Bluefin's Community Marketplace Platform to offer our advertisers a great way to get their message out through our national and weekly newspaper titles and online classified site”, said Tony Howard, CEO Independent Newspapers “Bluefin gives us a powerful and effective classified advertising platform with all the tools necessary to enhance our competitive position.”

“We are delighted that Independent Newspapers has chosen Bluefin to advance their self-advertising and online classified marketplace strategies”, said Rich Grover, General Partner for Technology and founder of Bluefin Technology Partners. “This validates the scalability of our solution allowing publishers to offer an aggregated site that supports complex pricing and packaging options as part of a first class Web hosted solutions for self-service advertising and online classified publishing.”

Bluefin Technology Partners is represented by Qmedia of Johannesburg as its exclusive distributor in the Republic of South Africa.

About Independent Newspapers (Pty) Limited and WeGotAds.co.za

The group is the largest newspaper publisher in South Africa, owning 17 daily and weekly newspapers including The Star and Pretoria News in Gauteng, the Daily Voice, Cape Times, Cape Argus and Weekend Argus in Cape Town, The Mercury, Post, Isolezwe, Daily News, Sunday Tribune and Independent on Saturday in Durban, the Diamond Fields Advertiser in Kimberley, as well as the national Sunday Independent, and 15 community newspapers in Cape Town.

About Bluefin Technology Partners, LLC.

Bluefin was founded in January of 2005 as an innovative solutions provider to the publishing and advertising industry. Their flagship offering, BluefinCMPtm– (Community Marketplace Platform), incorporates all the powerful features in a single platform for creating the best eCommerce portal available for local sellers and buyers. With clients publishing over 100 newspaper titles and related Web sites including, Black Press (Vancouver, BC), the Oklahoma Publishing Company (Oklahoma City, OK), Penn-Jersey Advance Newspapers (Easton, PA), Sound Publishing (Tacoma, WA), and CN Group (Carlisle, England), and ezTrade.com (Kuala Lumpur, Malaysia).

For more information contact:

Steve Rosenfeld at 978-662-3323, email – steve@getbluefin.com

In South Africa:

John Lindenberg, Qmedia at (27) 11 5825604, email – johnlin@qmedia.com