Leading North Carolina regional newspaper implements digital classifieds platform and self-service advertising portal powered by Bluefin Technology Partners. New features enhance publisher's online presence with new revenue opportunities, and relevant user-friendly community content.


Andover, Massachusetts March 9, 2012 – Bluefin Technology Partners, a leading provider of digital classifieds and self-service advertising solutions for the publishing industry, announces The Pilot of Southern Pines, North Carolina is now live with its industry-leading Bluefin Digital Classifieds Marketplace that includes a self-service place ad strategy to increase both print and online classified activity. Go to www.thepilotclassifieds.com.


“Bluefin has given us an opportunity to provide a superior digital classified platform to our advertisers and subscribers.” said Pat Taylor, ad director of The Pilot. “Their partnership approach demonstrates a sincere desire to help grow our business by making it easy for us to deploy a great online advertising environment. It was a seamless migration to a powerful and user-friendly system that grows our print and online revenues, and dramatically enhances our digital classified presence.”


“We try to look at technologies, like Bluefin, as a chance to improve our operation and open up new revenue opportunities,” said Publisher David Woronoff. “When we can partner with a company to gain skill sets we can't develop as effectively on our own, that's a win-win-win, for us, for the developer and the customer. We think Bluefin is a great example of that.”


The Web-hosted deployment includes Bluefin Place Ad, allowing advertisers to place classified ads in multiple print and online publications, all from a single advertiser user experience. These ads can be for print-only, online-only, or a combination of print and online – each listing with its own “look and feel”. Powerful upsell features help drive revenue by giving advertisers tools to make their ads stand out.


With Bluefin Marketplace, The Pilot is bringing buyers and sellers together by hosting current online ad inventory with effective and relevant search and display capabilities. Utilizing “cloud computing” technology requires no local infrastructure or support. Bluefin latest release includes significant enhancements to connect to social media platform such as Facebook and Twitter. The Pilot also utilizes Bluefin's automated Data Feed Manager to upload and publish their print classifieds listings online.


“We are delighted that The Pilot has chosen Bluefin to advance their self-advertising and digital classified marketplace strategies”, said Rich Grover, General Partner for Technology and founder of Bluefin Technology Partners. “This new site once again proves that newspaper publishers of all sizes can leverage Bluefin's evolving technology to extend their advertisers' message to both traditional and non-traditional media channels.


About The Pilot


The Pilot newspaper is a tri-weekly in the Southern Pines/Pinehurst market of North Carolina. It is considered by many in the newspaper industry to be among the best community newspapers in the United States, and has twice won that honor from the Inland Press Association. The Pilot is known for innovation, having also started two exceptional magazines in recent years, and a telephone book operation in two markets. The Pilot's website, www.thepilot.com, has twice been a finalist in Editor & Publisher's best web site contest. The company even purchased a local bookstore 18 months ago and is exploring synergies associated with that business.


About Bluefin Technology Partners


Bluefin was founded in January of 2005 as an innovative solutions provider to the publishing and advertising industry. Their flagship offering, Digital Classifieds Marketplace Platform incorporates all the powerful features in a single platform for creating the best eCommerce portal available for local sellers and buyers. Bluefin clients are publishing over 100 newspaper titles and related Web sites in the United States, Canada, United Kingdom, and the Republic of South Africa.


For more information contact:

Steve Rosenfeld at 978-662-3323, email – steve@getbluefin.com