11
Jul

Andover, Massachusetts, June 27, 2013 – Bluefin Technology Partners, a leading provider of digital classifieds and self-service advertising solutions for the publishing industry, announces that it is now live with its Self-Service Obituary Placement Solution for print and online publishing at a leading daily newspaper in eastern Pennsylvania.

 

Created with input from funeral directors and the publisher, Bluefin's solution gives funeral directors more control of the obituary submission process.

 

“Already a client of our classified place ad solution, the publisher asked us to build a self-service obituary application for a more streamlined approach to placing obituary listings that would enhance the relationship between the newspaper and their funeral director clients”, said Rich Grover, General Partner for Technology and founder of Bluefin Technology Partners.

 

Privately branded to the newspaper, Bluefin's Self-Service Obituary Placement Solution benefits funeral directors by giving them 24/7 access for doing business. This user-friendly system offers robust tools for creating and maintaining obituary listings, including clear package choices, and easy uploads of photos and customized graphics. The funeral directors can instantaneously preview the listing as it is being created, as well as design it with bereaved family members if desired. It also allows for account billing and immediate online postings on the newspaper's website.

 

With Bluefin's Self-Service Obituary Placement Solution, newspaper publishers can provide funeral directors a valuable and effective tool to help manage their business.

 

About Bluefin Technology Partners

 

Bluefin was founded in January of 2005 as an innovative solutions provider to the publishing and advertising industry. Their flagship offering, Digital Classifieds Marketplace Platform incorporates all the powerful features in a single platform for creating the best online classifieds and self-service place ad portal available for local sellers and buyers. Bluefin clients are publishing over 100 newspaper titles and related websites in the United States, Canada, United Kingdom, and the Republic of South Africa.

 

For more information contact:

Steve Rosenfeld at 978-662-3323, email – steve@getbluefin.com

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