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?We try to look at technologies, like Bluefin, as a chance to improve our operation and open up new revenue opportunities. When we can partner with a company to gain skill sets we can?t develop as effectively on our own, that?s a win-win-win, for us, for the developer and the customer. We think Bluefin is a great example of that.?
?Independent Newspapers enlisted Bluefin to offer our advertisers a great way to get their message out through our national and weekly newspaper titles and online classified site. Bluefin gives us a powerful and effective classified advertising platform with all the tools necessary to enhance our competitive position."
?For a long time, we have been looking for a self-service solution so our advertisers can place ads via the Web for both print and enhanced online ads. Bluefin provides us with the best overall self-service solution for our valued advertisers and readers. Their offering will help us grow our advertising business, reduce operating costs, while providing our advertisers with a great user experience.?
?Our goal is to be the primary advertising Web and print destination for local sellers and consumers. Bluefin gives us a platform with all the tools to enhance our competitive position. They came to the table with an open mind and a sincere desire to help grow our business. From there, it was a seamless migration to a powerful and user-friendly system that has bolstered revenues and significantly enhanced our business infrastructure.?
?Bluefin has given us an opportunity to provide a superior digital classified platform to our advertisers and subscribers. Their partnership approach demonstrates a sincere desire to help grow our business by making it easy for us to deploy a great online advertising environment. It was a seamless migration to a powerful and user-friendly system that grows our print and online revenues, and dramatically enhances our digital classified presence.?