Bluefin Technology Partners News
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Leading Asian Publisher uses Bluefin Technology Partners to Launch National Online Marketplace Portal.
Andover, Massachusetts, December 14, 2009 — Bluefin Technology Partners, LLC., a leading provider of self service print and online community marketplace solutions for the publishing industry, announces its first live site in Asia. Perfisio Solutions, the online division for Utusan Melayu, the leading publisher in Malaysia, has selected Bluefin to power "EZTrade Marketplace" (www.eztrade.com.my), a new national Web portal bringing buyers and seller together from across the nation.
Visitors can now place attractive online listings and then search ads by specific geographic regions or within the entire country. The site includes powerful upsell options including, photo and video uploads, prominent ad placement, and new advertiser storefronts. Other features include automatic email renewal reminders, confidential communication between buyer and seller, and publishing online display ads.
"With Bluefin, we have an online marketplace solution that deploys rapidly, scales nationally, and gives our advertisers and consumers a great user experience." said Fareed Abdul Ghani, Chief Operating Officer of Perfisio Solutions. "We are pleased with Bluefin&s desire to collaborate in building a great online marketplace solution for Malaysia."
"As the first Bluefin client in Asia, we are delighted to partner with Perfisio Solutions", said Rich Grover, founder and General Partner for Technology at Bluefin. "Their vision and support has helped us extend the platform with new functionally that further enhances our marketplace offerings."
Bluefin is represented by Medialive Asia as its exclusive representative for Asia and Australia / New Zealand.
Bluefin Place Ad, allows advertisers on the Web to place ads into the multiple print titles and related online websites. Powerful upsells including online features such as multiple photos, prominent online placement, advertiser store fronts, video uploads, and sponsored keyword search, and RSS feeds help drive advertising revenue by giving advertisers more tools to make their message stand out. Advertisers can manage their ads with the ability to edit, cancel, or renew their ads online for the designated publishing schedule.
Bluefin Marketplace helps publishers compete with pure-play; online-only websites by offering a multi-media combination that give their advertisers an extended reach from a national level, down to the local community.
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Rural Messenger goes live with Bluefin Technology Partners for advertising self-service and online marketplace solutions.
Andover, Massachusetts, October 7, 2009 — Bluefin Technology Partners, a leading provider of self-service print and online community marketplace solutions for the publishing industry, today announced that Rural Messenger of Haven, Kansas is now live with its industry leading BluefinCMP (Community Marketplace Platform) powering their self-service place ad strategy increasing both print and online classified ad revenue and volume.
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Leading UK publisher uses Bluefin Technology Partners for Self-Service Advertising and Online Marketplace solutions.
Andover, Massachusetts, February 24, 2009 — Bluefin Technology Partners, LLC., a leading provider of self service print and online community marketplace solutions for the publishing industry, announces its first live site in the United Kingdom. The CN Group, a leading regional newspaper publisher headquartered in Carlisle England, is utilizing Bluefin Place Ad for self-service web ad order entry for both print and online ad buys, as well as Bluefin Marketplace for publishing ads within its Clickin2.co.uk marketplace portal. The Publishing Division publishes two daily newspapers, five paid-for weeklies, and a range of free newspapers, directories, magazines and niche publications. It also has a thriving new media business, and each of the papers has their own website.
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Bluefin Technology Partners Signs Up The Oklahoman for Self Service
Andover, Massachusetts, February 20, 2008 — Bluefin Technology Partners, LLC., a leading
provider of print and online community marketplace solutions for the publishing industry, today
announced an agreement with OPUBCO Communications Group, publishers of The Oklahoman,
NewsOK.com, Wimgo, and a variety of audience-driven products throughout Oklahoma to deploy
the company’s premier offering BluefinCMPTM (Community Marketplace Platform) powering their
self service place ad strategy for increasing both print and online classified ad revenue and
volume.
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MacDonald Advertising Services to Provide Online Display Ad Building to Bluefin Technology Partners Community Marketplace Platform.
NEXPO Olando, Florida, April 20, 2007 — Bluefin Technology Partners, LLC a leading provider of community marketplace platform solutions to the newspaper publishing industry, announced that it has entered into a strategic technology partnership with MacDonald Advertising Services of Lafayette, Indiana.
Under the agreement, MacDonald will supply key components of its premier online display ad building applications “Visuals Plus Express” (VPE2) and PM2 to be incorporated into Bluefin's PlaceAd module included in their industry-leading offering BluefinCMPTM (Community Marketplace Platform). Now using BluefinCMP, advertisers will have the option of building both display ads and classified liner ads for both print and online publications all in the same user experience.
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