Advertising Solutions
Bluefin provides a suite of advertising technology solutions built for community newspaper publishers.
Bluefin Notice Services
The full-service alternative for managing, creating, and publishing newspaper public and legal notices.
Bluefin Marketplace
Publish digital classifieds for buyers and sellers to compete with “pure-play” online classified vendors.
AdRez Plus
The Newest Innovation from Bluefin – designed to help publishers streamline ad reservations, boost revenue, and empower advertisers.
Bluefin Place Ad
Web ad order entry for both print and online classifieds to offer powerful “combo” and “cross-media” advertising opportunities.
Bluefin Notice Services – Powered By LNS
The FULL-SERVICE alternative for managing, creating, and publishing newspaper public and legal notices.
Our Story
With a team of seasoned experts overseeing every phase of the public notices process, including design, ad delivery, affidavit generation, and payment / billing, newspaper publishers can expect seamless and efficient handling of their notice advertising needs.
Bluefin Notice Services – Powered by LNS processes thousands of notices for newspapers throughout the United States generating significant revenue while providing best-in-class customer services for public and legal notice advertisers for their publishing clients.
By outsourcing the entire process, newspapers can eliminate fixed costs and capitalize on our ‘pay-as-you-go’ model, unlocking significant financial and resource-saving advantages.
Benefits to Publishers
Cost-effectiveness: With Bluefin Notice Services – Powered by LNS, publishers can reduce advertising costs while benefiting from expertly crafted and strategically placed ads. Moreover, this approach eliminates the need for in-house staff training and recruitment, further streamlining expenses.
Expertise and compliance: Public notice ads must adhere to stringent regulations and requirements. With Bluefin Notice Services, publishers and their clients can rest assured that their ads will meet all legal criteria, mitigating the risk of errors or compliance issues. Our team’s in-depth understanding of public notice advertising ensures meticulous attention to detail and adherence to regulations.
Time-saving: Delegating the task of crafting and placing public notice ads to Bluefin Notice Services frees up valuable time for publishing organizations. This allows internal teams to focus on core activities while entrusting public notice advertising logistics to our proficient experts. From content creation to placement and tracking, we handle every aspect of the advertising process efficiently, saving time and resources.
Bluefin Place Ad
Give your advertisers the best tools to sell their items or promote their businesses both in print and online, all in the same “user experience.”
(Ads-In) Web order entry for both print and online classifieds
Features
Seller site registration allows advertisers to return to a list of ads to reuse and to edit active ads as permitted
Advanced formatting capabilities for a more stylized liner ad
Real-time ad composition and pricing using your categories, packages, H&J, and rate card
Online ads with compelling upsell offers to generate significant incremental revenue
Dynamic, interactive ad creation process with WYSIWYG views for both print and online ads
Digital ad uploading of existing “display” ads
Display ad building features with a robust, user-friendly set of templates
Online banner ads with pricing and scheduling capabilities
Photo upsells to visually enhance an ad listing
Powerful upsell and cross selling for print and online
Payment interface to leading credit card processing providers like PayPal Pro or Paypal Link, (formerly Verisign)
Email notification confirmation and renewal reminder
Output formats include text, XML and PDF
Delivery mechanisms include E-Mail, FTP, and Web Service
Customized integration to classified call center systems to automatically file the ad (See Bluefin Command Center)
Overview
Allow your advertisers to place ads for both print and online at the same time, each with its own “look and feel.” This gives you the ultimate in upsell opportunities including cross-selling from print to online and online to print! Don’t settle for print-only or an online-only ad options when you can have BOTH in one hosted solution.
As web-based order entry technology has evolved over the past 10 years, studies have shown that when left to their own accord, advertisers will place larger ads with extended schedules placing their own ads as compared to phoning the ads into a classified call center. The key to tapping into this revenue opportunity is to engage the advertisers in a creative Web environment where their own “pride of authorship” yields larger ads and multiple up sells.
The classified call center, especially private party, is a volume-based business. Sales representatives are highly trained (and compensated) to keep calls flowing. Click stream analysis shows that a typical customer placing an ad via the web will easily spend 15-20 minutes authoring and re-authoring their ad several times before finally placing their order. Imagine your best sales representative with infinite patience and no other calls in the queue, offering a compelling set of up sells and formatting options to a willing customer…that’s what Bluefin Place Ad can do for you.
Bluefin Marketplace
Keep your readers and sellers engaged and local. A complete Web-hosted online classified platform that puts your brand first.
(Ads-Out) Publish online classifieds for buyers and sellers and compete with “pure-play” online classified vendors
Features
Publish ads from your call center system, banner ads, third party affiliate feeds, or from other publications
Integrated search of both private party listings and commercial inventory from optional 3rd party data feeds
Sponsored Keyword Search allows sellers to have their ad displayed at the top of a search result in which purchased keywords are used
Promotion of featured ads with premium placement upsells displayed for a specific category
e-Commerce Storefronts and Merchant Branding for advertisers with multiple listings that can be viewed from one location
Flexible selling options – “Buy It Now,” “Make an Offer” enhances the Seller – Buyer experience
Anonymous contact keeps seller information confidential from the buyer when negotiating a sale
Save Ads gives the buyer a list of selected ad listings to review
Site self-policing with links on each result page for users to report abuse on inappropriate or offensive ad listings
Overview
An effective online marketplace site is a critical component of any newspaper’s new media strategy that expand the value publishers bring to their advertisers and readers. Publishers can now leverage the power of their online and print classified inventories and strengthen their unique relationships with businesses and consumers to create the ultimate local marketplace experience.
Bluefin Marketplace brings buyers and sellers together with an environment geared to easily search for ads, display ad detail, and allow advertisers and consumers to communicate safely and securely to complete their transactions. Upsells and ad enhancements purchased with Bluefin Place Ad are incorporated in the ad listings to increase ad exposure and effectiveness.
Bluefin AdRez Plus
Where PRINT leads – and relationships grow.
Our Story
Bluefin AdRez Plus is a cloud-based advertising reservation platform that helps community publishers simplify ad booking, boost revenue, and strengthen advertiser relationships.
Advertisers can easily book and pay for ROP and special-section ads online, or collaborate directly with a sales representative using the same intuitive platform. Publishers gain a modern, automated workflow that reduces manual re-entry, streamlines payments, and combines print and digital upsells into one seamless process.
Benefits to Publishers
Increased Revenue with no added workload — Bluefin AdRez Plus turns your print products into a modern, always-open revenue engine. Advertisers can book ROP, special sections, and digital upsells 24/7 — without relying on staff. Publishers generate more sales with less manual effort, freeing teams to focus on high-value relationships and strategic growth.
Streamlined Operations & Reduced Re-Entry — The platform automates ad intake, creative submission, payment processing, and order confirmations. This removes back-and-forth emails, cuts down production bottlenecks, and reduces costly mistakes. Your team gains a cleaner workflow, fewer admin tasks, and faster turnaround times.
Stronger Advertiser Relationships Driven by Shared Workflow — Whether advertisers use full self-service or collaborate with a sales rep, everyone works from the same intuitive interface. Reps can guide advertisers in real time, improving accuracy and enhancing trust — while still giving advertisers the convenience they want. The result: deeper relationships, higher retention, and more repeat business.
From Our Clients
